Najam’s journey into conscious fashion began with a quiet turning point, a moment when he found himself longing for meaning beyond spreadsheets and structured systems. With a background in journalism, finance, and analytics, he had long pursued insight and precision.

When he joined Rumi to bring Sufi Threads to life, his focus shifted from data to design, from observing the world to helping shape it. He brings clarity, strategy, and a deep-rooted belief that every garment is a story of balance, beauty, and conscious living.

With over a decade in global banking across continents, Rumi spent years in the fast-paced corridors of finance. Alongside her structured world, there was always a quiet pull towards expression, culture, and thoughtful creation.

Sufi Threads was born out of that urge for balance, pairing her love for rhythm and order with Indian aesthetics, grace, and mindful living. Each silhouette is imagined with the modern woman in mind: confident, calm, and deeply connected to who she is.