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Breathable, natural fabrics, your skin will thank you for. Conscious luxury, no labels, just soul.
Our Story
Born from a quiet longing, Sufi Threads speaks for the desire that goes beyond just wearing clothes; it resonates with the expression of dressing up with meaning, purpose and intent. It speaks the language of effortless styling, walking hand in hand with affordable luxury.
Every silhouette blends natural fabrics, intricate details, and a sense of balance, designed not just for the body, but for the self. This is fashion shaped by thoughtfulness, where each piece becomes a medium of stillness, grace, and presence.
Moving beyond fast fashion, Sufi Threads is a celebration of mindful creation, for women who dress with intention, live with clarity, and carry elegance as a quiet strength. Our process, like the Sufi path, is one of care, reflection, and timeless purpose, where every thread is a gesture of self-expression, and every design a quiet dialogue between heritage and modernity.
Sustainability
Every thread is a promise to the earth.
Authenticity
True craft, true story
Empowerment
Clothing that resonates with the inner voice
Innovation
Tradition, reimagined with vision
Integrity
Transparent in every stitch
Najam’s journey into conscious fashion began with a quiet turning point, a moment when he found himself longing for meaning beyond spreadsheets and structured systems. With a background in journalism, finance, and analytics, he had long pursued insight and precision. But when he joined Rumi to bring Sufi Threads to life, his focus shifted from data to design, from observing the world to helping shape it.
At Sufi Threads, Najam brings clarity, strategy, and a deep-rooted belief in purpose-driven work. For him, every garment is more than fabric; it’s a story of balance, beauty, and conscious living. His vision is simple yet powerful: to help make mindful fashion not just desirable, but normal.
With over a decade in global banking, Rumi has spent years making her way in the fast-paced corridors of finance across continents. But alongside her structured world, there was always a quiet pull, a calling, towards expression, culture, and thoughtful creation.
Sufi Threads was born out of that calling, the urge to find that balance. It brings together Rumi’s love for rhythm and order with her deep appreciation for Indian aesthetics, grace, and mindful living.
Her approach to design is rooted in intention, with purpose, where each silhouette is imagined with the modern woman in mind; confident, calm, and deeply connected to who she is. Through Sufi Threads, Rumi seeks to redefine everyday elegance, where beauty is effortless and each thread carries quiet strength.