Privacy policy

Sufi Threads operates this storefront to provide a curated, seamless shopping experience. We respect your privacy and manage all customer data in accordance with UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL).

Personal Information We Collect

  • Contact Details: Full name, physical delivery address, mobile phone number, and email address.
  • Order Information: Items selected, sizing preferences, order history, and delivery tracking identifiers.
  • Payment Reference Data: Transaction authorization codes, masked card numbers, and payment reference numbers supplied by Tap Payments (we never collect, store, or process complete credit or debit card numbers).
  • Device & Browsing Data: IP address, browser type, and interaction patterns collected through functional cookies to ensure a smooth website experience.

How We Use Your Information

  • To process, confirm, package, and deliver your orders through our Dubai logistics hub and courier partners.
  • To communicate essential delivery tracking updates and provide dedicated customer service via email, SMS, and WhatsApp.
  • To authenticate transactions, verify legitimate access, and safeguard against fraudulent activity.
  • To maintain internal accounting records and comply with UAE regulatory standards.

Data Security & Retention

We maintain administrative, technical, and physical safeguards to protect your personal information against unauthorized access, loss, or misuse. We retain your details only for as long as necessary to fulfill your orders, provide customer support, and meet UAE statutory legal and accounting requirements.